It’s back! And bigger than ever!
The Journal of Consumer Research will report in its October issue that its surveys in the U.S. and Britain, plus a survey of 23 languages, shows that males make “a strong connection between eating meat—especially muscle meat, like steak—and masculinity.”
The study’s authors wrote “to the strong, traditional, macho, bicep-flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food.”
They add “soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy.”
The study was authored by Paul Rozin (University of Pennsylvania), Julia M. Hormes (LSU), Myles S. Faith (University of North Carolina, Chapel Hill), and Brian Wansink (Cornell University).
Kathleen McCarthy and Anna Ozio are stress bakers. And, wrapping up their last year at LSU’s School of Veterinary Medicine, they’ve had good reason to turn to the oven.
A recent Friday night found them whipping up dinner for a crowd: chicken enchiladas with a tomatillo sauce, rice with saffron, salsa and chips, and chocolate-oatmeal Moon Pies. They were supervised by McCarthy’s roommate, Caitlin Contreary, and joined by Heather Stelly and Jess Trichel, who made the salsa. The dinner was one of the last the group would have; graduation was Monday, and they will go their separate ways. Ozio, who lives three doors down from McCarthy and Contreary, will practice in Thibodaux; McCarthy’s going to an internship in New York; Trichel is off to the West Coast; Stelly will work in Opelousas; and Contreary’s going to Pennsylvania.
“I certainly won’t be eating as well once they leave,” Contreary said as McCarthy peeled and washed tomatillos and serrano peppers for the enchilada sauce.
McCarthy and Ozio cooked their way through vet school, coping with stress by turning to their kitchens.
“You could tell how bad the test would be by how rich the dessert was,” Ozio said.